When I joined the Association of Christian Writers, I became aware of a writer called Liz Carter. The thrilling minutiae of publishing were unknown to me back then and her online book launch was one of the first I ever attended. From the second my screen sprang into life, I was impressed. She had dressed her table with an attractive teal cloth (my favourite colour), accessorised herself in the same shade and was drinking champagne with her friend from an elegant cup and saucer.